Here’s what nobody expected from BABYMONSTER in December 2025: snowflakes, butterflies, and a love song that floats instead of punches.
The group dropped the music video for SUPA DUPA LUV on 18 December, their third visual from the WE GO UP mini album that came out back in October.
It’s already pushed past 16 million views, which makes sense. YG knows how to keep a comeback cycle alive, and Monstiez will watch anything this group puts out. But what’s interesting isn’t the numbers.
It’s the gamble.
BABYMONSTER built their name on being YG’s newest powerhouse. Big beats, aggressive rap verses, that signature don’t-mess-with-us energy.
SUPA DUPA LUV pulls a complete 180. This is mid-tempo R&B with trap production underneath, all dreamy vocals and lyrics about love so big you need astronomy to describe it.
Lauren Aquilina, Choice37, and LP (KOR) wrote something that asks the girls to whisper instead of shout.
And it works. That’s the surprising bit.
The song maps love through space metaphors – floating beyond infinity, needing oxygen, hearts like rockets.
It sounds cheesy written down, but when Rora and Pharita handle the melodic sections with that breathy tone they’ve both perfected, it lands differently.
Ruka’s rap verse sits in the middle like a gear shift, her flow as sharp as ever but dialled down to match the energy.
She’s not trying to rip the beat apart. She’s riding it. Asa follows with her signature melodic rap style, the kind where the lines blur between singing and spitting bars.
The video leans hard into winter. Snowy fields, pale blues, soft whites, members draped in flowing fabrics that catch the wind.
Pharita on a deer (genuinely stunning shot), Chiquita framed against ice, Ahyeon catching snowflakes.
The whole thing feels like a high-budget Christmas card, which is either a compliment or a criticism depending on whether you’re here for the vibe or the edge.
Whoever shot this understood the brief: make it pretty, make it cold, make it feel like a different group.
Dale Becker handled mastering at Becker Mastering in Pasadena, and you can hear the polish. The low end stays warm without getting muddy, the vocal layers sit right where they need to.
For a track this delicate, the mix had to be spot-on or the whole thing would’ve fallen apart. Now, the real question: what does this mean for BABYMONSTER going forward?
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2025 has been the year of versatility in K-pop. Groups can’t just do one thing anymore. The algorithm rewards range, streaming playlists want mood diversity, and international audiences expect groups to shift gears.
BABYMONSTER dropping a soft R&B track as their year-end release isn’t random. It’s strategic positioning.
They’re showing they can do the fierce concept and the emotional one, which matters when you’re trying to build a discography that lasts longer than a single comeback cycle.
But here’s the bit that’ll divide opinions: this track won’t win over anyone who wants them to stay in their lane.
If you loved the aggression of their debut era, SUPA DUPA LUV might feel too soft, too safe, too much like every other winter ballad flooding the charts in December. The restraint that makes it work for some listeners is exactly what’ll make others skip it.
The closing shot has the entire fandom spinning theories. A figure watching from a window, face obscured, hair that doesn’t quite match any of the current members.
Monstiez are convinced it’s Rami, currently on hiatus. YG hasn’t confirmed anything, which means the speculation will run until someone official says otherwise.
Whether it’s actually her or just clever editing to keep fans talking, it’s worked. Every reaction video, every Reddit thread, every Twitter timeline is picking apart those final frames.
SUPA DUPA LUV does what a good B-side promotion should do. It gives the album a second wind, shows a different colour in the group’s range, and keeps the conversation going three months after the comeback.
Whether it signals a permanent shift or just proves they can pull off multiple concepts is still up in the air.
For now, it’s proof that YG’s new monster rookies can handle the softer moments just as well as they handle the hard ones. That versatility will matter more in 2026 than any single viral chorus ever could.